Towel Tales
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Towel Tales
When it comes to slow mornings, and long evening baths, one simple upgrade can make all the difference: soft, beautiful towels that turn your bathroom into a self-care sanctuary.
Meet Gobo — our plush hand and bath towels made to elevate the everyday. With their rich texture, exceptional softness, and cute pastel patterns, they’re your new go-to for daily rituals. That’s why we’d love to gift them to a few of our favorite creators.
In return? We’d love to see how you bring calm into your space — whether it’s a reel capturing your self-care routine or a peek into your newly styled bathroom featuring your unique discount code.
Sounds like your vibe? Read more and sign up below.
How it works
Join the campaign
Sign up for the campaign by accepting the presented terms of cooperation.
Receive your products
Choose from the selection of products and await your gift.
Publish content
Create and share content to your audience and promote your discount code.
Share results
Send the created content to our team and report on the insights.
Terms & Conditions
Read carefully through the terms of the cooperation before joining the campaign.
Content type and quantity
Share the following content featuring your gift:
- Minimum 1 reel following one of the briefs.
- Reminder: 1-3 stories. (posted before the end of the campaign: between 15 and 17 of August).
- Tag @nooma_design and add #TowelTalesWithNooma
- If posting stories add direct link to the website: link
- Keep the contents in your main feed for at least 30 days.
- Remember to keep the featured product centered in the frame, as shown in the examples below.
Key dates
- We’ll send the package after 04/08/2025
- Share the contents between 08/08/2025 and 17/08/2025
Discount code
Every post/reel/stories must contain your unique 10% discount code. We'll send it to you right before the campaign starts. The code will be valid for 14 days and applies for all noo.ma products.
Share materials with noo.ma
After posting all the content, send all video and/or photo materials to bartek@noo.ma
Brief 1: Bathroom refresh
- process of redecorating your bathroom:
- hanging the towels on the hanger or on the bath,
- adding some décor: candle, jewelry box, bath salt, perfumes, etc.,
- make sure that both products are well exposed within the reel (e.g. each towel gets a solo frame),
- info about the discount code as a text within the reel,
- title examples: Let's redecorate my bathroom together/ Bathroom update / Let's create a main character bathroom.
Brief 2: Morning / Evening routine
- a lifestyle video about your self-care rituals,
- storytelling and the voiceover encouraged (especially to highlight the product),
- self-care tips, e.g. don't do this... do that, I always use this, etc.,
- make sure that the products are well exposed within the reel, e.g. you're wearing the towel turban, or you use the hand towel after face cleansing,
- info about the discount code as a text within the reel,
- title examples: Welcome to my sanctuary / My self-care rituals / My cute Sunday skincare routine.
Brief 3: Small details matter
- Redecorate your bathroom with colorful decor: candles, bath rug, cute light, even a plant,
- info about the discount code as a text within the reel,
- make sure that the products are well exposed within the reel,
- title exampes: Proof it's all in the details / Before and after: bathroom edition / Small but mighty bathroom upgrade / Who knew a towel could make such a difference?
Brief 4: Unbox my new bathroom essentials with me
- unboxing video
- features to highlight: biodegradable packaging, cute pattern, rich colors, thick absorbent material, etc.,
- info about the discount code as a text within the reel
- make sure that the products are well presented within the reel
- title examples: noo.ma bathroom decor unboxing / Unbox my new noo.ma towels with me / new in: Gobo Towels from noo.ma
Bunch of inspirations
Feel free to get inspired with the moodboard below.
Choose 1 bath towel
Pick a product from the collection below.
Choose 1 hand towel
Pick a product from the collection below.
Fill out the shipping form
Fill out your details, required for shipping.
Join the campaign
Verify the details below and submit your application.
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